THE FACE studio developed a series of activations for Levi's that lived both digitally and in print. In response to a brief, seeking to create an interactive campaign inspired by 90's fashion, they created the ultimate style quiz.
Working with the legendary illustrator house; Bang on the door. They created a Levi's groovy chick that you could dress up with stickers in the magazine. The team also created digital executions, creating a quiz for readers to find out what 90's style tribe they would belong to.
Play the quiz here.
Creative Director: Clara Goodger
Creative: Cassandra Joseph