THE FACE studio developed a series of activations for Levi's that lived both digitally and in print.  In response to a brief, seeking to create an interactive campaign inspired by 90's fashion, they created the ultimate style quiz.

Working with the legendary illustrator house; Bang on the door. They created a Levi's groovy chick that you could dress up with stickers in the magazine. The team also created digital executions, creating a quiz for readers to find out what 90's style tribe they would belong to. 

Play the quiz here.

Creative Director: Clara Goodger

Creative: Cassandra Joseph

Using Format