Objective: To connect Burberry’s Pub Quiz event and Festival campaign with a London youth audience, fusing fashion and contemporary pub culture
Approach: THE FACE amplified Burberry’s Pub Quiz through exclusive content and behind-the-scenes access, serving Burberry’s unique take on pub culture and Cool Britannia charm to a wider audience.
We created a quiz, printed assets and supporting materials for the event, crafted in Burberry’s distinctive tone of voice.
Result: ‘Rate My Pour’ was the top-performing asset of the campaign, driving over 230K total video views (of which 100K+ were organic),
Find out more here
Creative Lead: Cassandra Joseph
