Our latest studio project forASICS EMEASportstyle and their latest campaign for the GEL-QUANTUM 360™ VIII sneakers.
We were tasked with creating a campaign that champions local heroes. Barbers and hairstylists who spend their working day standing on their feet to make others feel their best and most comfortable, bringing that "New Hair, New Shoes" feeling! The team delivered a 360 campaign with videos living on ASICS' digital channels and a suite of images to be used for OOH, Digital, POS and PR and campaign. The Faceis also supporting the campaign via a 360 editorial digital & display partnership.
Creative Lead: Cassandra Joseph
