VILLA PALERMO

A white label project bringing together some of the most authentic Gen Z voices for the trip of a lifetime: 2 full days in Palermo, curated by Puma.

It wasn't another over-produced influencer trip – instead it connected style leaders with the authentic local spirit of Palermo, Sicily and La Dolce Vita.

As well as creating a jam-packed itinerary, we created 'Villa Palermo' an Instagrammable paradise, full of activities, activations and a pop up PUMA market. To take the concept to the next level, we created a bespoke visual identity applied to the set design, printed materials and personalised PUMA items. 

Our 13 talent produced an outstanding amount of content showing the success of the trip's approach & programme. The talent posted 35% more than what asked contractually. 


240+ Posts
7.1M+ Impressions
996K+ Reach
1.3M+ Social Engagement

Read more here

Creative Lead: Cassandra Joseph

DELI PALERMO 

For phase 2, we partnered with PUMA in order to engage and inspire PUMA’s existing and new consumers through the brand’s classic terrace sneaker: the Palermo OG. 

Tapping into the Palermo’s ‘Dolce Vita’ mentality, we brought a taste of dolce vita through various activations, including talent seeding, bespoke branding and 2 pop-up events in London, using ‘Deli Palermo’ as the campaign name. Putting on 2 Deli Palermo pop-up events at the UK’s oldest deli: Terroni’s of Clerkenwell, where our Deli Palermo branding was prominent. 

The first event was a pop-up Vintage Market Sale with 3 different sellers of archive Italian product: Too Hot, Pascale Eliza and Ruder Than The Rest. This was open to talent, influencers and press during the day and to the public in the evening. We also had a shirt printing station here in order for guests to get their name and number printed on a Palermo FC shirt, further enhancing the Deli Palermo activation.

The 2nd pop-up event was Deli Disco, where we had System Olympia and Hollick play their Italo collection, with press and influencers in attendance. Once again, our Deli Palermo branding was on show in the space.

The final phase was a recipe card and seeding. We had a chef develop a classic Sicilian recipe and we sent this out along with the

Palermo OGs, to encourage people to create the recipe. As part of this seeding was Sepps Eats, who created a TikTok video of him making the dish and showing off his Palermos.

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