To help launch Christian Louboutin's “Angels” collection and introduce Louboutin to TikTok. We demonstrated that how, regardless of gender, ‘One Shoe Can Fit All’ whilst expanding Louboutin’s demographic into the Gen Z audience.


We enlisted some of the most creative and bold creators on TikTok from around the globe to team up with their friend / sibling / partner to show off just how diverse the “Angels” boots can be.


Creative Lead: Cassandra Joseph 


The Numbers:

Reach –– 10M+

Video Views –– 1M+


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