To help launch Christian Louboutin's “Angels” collection and introduce Louboutin to TikTok, we demonstrated that how, regardless of gender, ‘One Shoe Can Fit All’ whilst expanding Louboutin’s demographic into the Gen Z audience.
We enlisted some of the most creative and bold creators on TikTok from around the globe to team up with their friend / sibling / partner to show off just how diverse the “Angels” boots can be.
The Numbers:
Reach – 10M+
Video Views – 1M+
Creative Lead: Cassandra Joseph
